Dj Valeron

We are proud for the corporate identity for one of the most recognized Dj and music producers of the scene.

Using music as a means of cultural and artistic expression, Valeron began experimenting with tunes through blending instruments, genres and rhythms from all around the world. Utilizing different traditional musical instruments while amalgamating these sounds with electronic music, Valeron has established an idiosyncratic cultural dynamic on stage, creating a transportive musical experience for anyone who’s listening.

Well-known for his presence in the electronic music landscape, Valeron is one of the longest standing artists in the ever-shifting global music scene. Producing track after track, Valeron’s distinctive sound has led him to become a household name in Deep House and Electronic/Organic music. Moving forward in his career as a DJ, Valeron formed his own record label under the name Bercana Music and released two of his own albums: “Amare” & “Aigaio”.

Since 2015, Valeron has been performing at Scorpios Mykonos to a community of like-minded people. Every Saturday he leads “Scorpios World”, where he performs live alongside Greek instrumentalists who play the kaval, ney, bouzouki, saz, Cretan lyra, oud, santur, kanun, clarinet, and many more. With lots of originals and remixes climbing the top of the Beatport charts, Valeron released his third personal album “World” on June 2019.

Since World’s release, Valeron has gone on to launch his latest project, Yulunga, where he continues to release tracks from forward-thinking artists. Formed in 2021, Yulunga is a reflection of its founder Valeron: dedicated to spotlighting international artists while exploring sounds with an unconventional approach. This brand-new dance music label publishes Valeron’s own material as well as releases by a wide variety of Afro House, Deep House, and Organic House artists.

Performing at Noema Mykonos since Summer 2021, Valeron will be continuing his live performances during the summer of 2022 as well, celebrating the free spirit of the Cycladic Islands through his music. Engaging and inspiring music fans all over the world for many years with his unique, multi-instrumental style, Valeron will continue to travel the globe while sharing his music to a wide range of audiences.

Design Individuals were responsible for developing Valeron’s corporate identity and branding. The central strategic decision was to treat the visual system as an extension of the music itself: a meeting point between contemporary electronic production, traditional instrumentation and the free-spirited atmosphere of the Cycladic islands. The identity needed to feel sophisticated and internationally relevant while retaining the individuality that distinguishes Valeron’s performances and compositions.

The system was implemented through a distinctive logotype, controlled typography and a flexible graphic language designed to adapt across artist communications, live performances, promotional material and music-related applications. The visual direction balanced rhythm and movement with restraint, allowing it to support different releases, collaborations and creative projects without becoming tied to a single musical phase.

The resulting identity gave Valeron a coherent visual counterpart to his established sound. It strengthened recognition across his professional communications and provided a flexible foundation capable of evolving alongside his international performances, recordings and continuing exploration of electronic and traditional musical cultures.