Santorini Star Luxury Sailing

Santorini Star provides premium private and semi-private sailing experiences around Santorini through a modern fleet of luxury catamarans. Its service combines personalised hospitality, comfort and access to the island’s distinctive coastal landscape, from secluded coves and clear Aegean waters to Santorini’s celebrated sunsets. The company required corporate communication materials capable of presenting this complete experience with the same level of refinement offered on board.

Design Individuals were responsible for creative consulting and the design of selected corporate materials, including the company’s catalogues. The work did not involve creating the original brand identity; instead, the objective was to strengthen its expression across important customer-facing and commercial touchpoints. The central strategic decision was to present Santorini Star as a curated hospitality experience at sea rather than simply a yacht or excursion provider.

The materials were implemented through a clear editorial structure, controlled typography, considered image selection and spacious compositions that allow the destinations, vessels and onboard experience to remain central. Information about the fleet, routes and services was organised for easy navigation while maintaining the sophisticated tone expected from a premium tourism business.

The resulting catalogues gave Santorini Star a more coherent and persuasive way to present its offering to prospective guests, travel professionals and commercial partners. The company’s existing identity now extends into a polished communication system that more accurately reflects the quality, personalisation and sense of indulgence associated with its sailing experiences.