Ekoh studio

Founded in 2018 by architect Tatiana Mais, EKŌH STUDIO is a seasonal concept space in Mykonos bringing together fashion, art, architecture and sound. Its curated selection spans techwear, streetwear and avant-garde designers alongside collectible objects, art books and limited collaborations. Because the project operates beyond the boundaries of a conventional boutique, it required an identity capable of connecting multiple creative disciplines without reducing the experience to fashion retail alone.

Design Individuals were responsible for the branding, visual identity, creative consulting, corporate material and digital applications. The central strategic decision was to build the identity around the idea of an “echo”: creative expressions travelling between fashion, spatial design, objects, music and contemporary culture. This concept reflected both the studio’s multidisciplinary character and its ability to reinterpret global influences through a distinctly Mykonian perspective.

The system was implemented through a recognisable logotype, controlled typography and colour, and a flexible graphic language designed to accommodate changing designers, collections and collaborations. Corporate communications, digital touchpoints and in-store applications were coordinated within the same framework, while the integrated DJ booth extended the identity into sound and made music an active part of the retail environment.

The resulting brand positioned EKŌH STUDIO as a cultural platform rather than simply a seasonal shop. It created a coherent structure through which fashion, art, architecture and sound could coexist, giving the studio a distinctive presence within Mykonos and a flexible foundation for future collaborations, events and curated experiences.